The brochure development started with close study of René Magritte’s visual language, focusing on how ordinary objects are reframed to feel unfamiliar and thought provoking. Instead of directly imitating his imagery, the approach translated that idea into structure and pacing. A roll fold format was selected early, allowing the content to unfold in a controlled sequence, revealing information in layers rather than all at once. Grid systems and typographic hierarchy were tested to maintain clarity while still allowing moments of disruption that echo surrealist tension. Image placement, scale, and negative space were carefully adjusted to create contrast between simplicity and intrigue, ensuring the brochure felt minimal but not static. Iterations refined how each panel transitions into the next, balancing readability with a sense of discovery.